Twelve emails your store should send, written and already waiting
Confirmation, reminder, follow-up, fitting, arrival, balance due, thank-you, review ask. Every store means to send them; almost none manage it consistently. These arrive with the wording written, in your voice and your colours, and they fire at the moment in the journey they belong to.
It records the emails it decided not to send, and why
"Why did she never get the review ask?" is a question every owner eventually asks, and no other system in bridal is documented as answering it. Here the message is written and stored before the send decision is made — so even a message that never went out is on file, in full, with a reason in plain English rather than an error code.
Click any row and you see the actual email as it would have looked. Tabs split it into sent, queued, failed and not sent, so a bounced address shows up as failed instead of quietly vanishing.
How records are kept →Edit any email in plain language, preview it, send yourself a test
Change the wording, the subject, the merge tags and how many hours or days before the event it fires. You see it rendered in your own logo and colour, and you can post a real test to your own inbox before a single bride sees it.
A bridesmaid fitting shouldn't read like a bridal appointment
Every appointment type can carry its own subject, heading and body — not the same email with a word swapped. And an automated email can be restricted by type, or held back from brides who have already bought, so the "come back and see us" chase never lands on the woman who signed a contract last week.
Appointment types →Two that can't be switched off, and none that send twice
Booking and order confirmations are permanently on — a bride who books and hears nothing phones the store. Everything else is yours to turn off. Messages queue rather than fire inline, so a crash mid-send loses nothing and duplicates nothing, and two newer emails ship switched off so nobody wakes up sending a brand-new message to their whole book.
Delivery & integrations →A consultant can send one, now, about one order
Pick the bride, pick which of her appointments or orders it's about, and send a real template email immediately — without waiting for an automation to fire or dropping into a personal inbox where nobody else can see the thread.
It lands in the same activity log as everything else, so the next person to open her record can see exactly what she was told and when.
Bring the email you send most often
We'll put your wording into the template on the call, preview it in your colours, and send it to your own inbox while you watch.