A catalogue built the way a bride actually describes a gown
Nobody walks in asking for style #A-2291. They ask for "A-line, off-shoulder, lace, nothing too sparkly." Your catalogue should answer that in seconds — and know which physical gown is on the floor right now.
Not "we have three" — which three, and where each one is
A style-level count tells you nothing when one is on a bride, one is at the cleaner, and one has a broken zip. Selling a floor sample attaches that exact dress to the order — and the database refuses to let two consultants sell the same one, because an app-side check has a race by definition.
Know which samples are quietly costing you rack space
Every sample carries its age, try-on count and sell-through — so the buying trip is decided by data rather than by which designer's rep visited most recently.
Ivory isn't one colour, and your catalogue should know
Dye lots are recorded against every unit and every order, so a party ordering the same gown in four sizes doesn't end up with four slightly different whites in the photographs.
See the dye-lot guard →Your own photos, on the record
Attach the shots your team takes on the floor — the ones that actually show how a gown moves — alongside designer imagery.
A generic POS gives you one SKU field and a quantity. Bridal shopping happens on silhouette and neckline, sizing runs to designer charts rather than street sizes, and the same style in the same size can differ by dye lot. None of that fits in a product code.
Send your gown list before the call
We'll have your own catalogue loaded and searchable when you arrive — spreadsheet, export or photographs of a binder.