Client relationships

A bride never shops alone. Your CRM shouldn't pretend she does.

One wedding is a bride, a maid of honor, four bridesmaids, two mothers and a flower girl — eight relationships, eight chances to sell a gown, and eight people who'll tell their friends where they were treated well.

3–4x
more spend from clienteled customers
53%
higher lifetime value
194%
higher average order value
Maya Alvarez
#B-4417
Wedding Oct 18 · party of 5 · lifetime value $4,120
The party
M. AlvarezBride · gown ordered
R. KimMaid of honor · in alterations
J. FordBridesmaid · ordered
T. NguyenBridesmaid · not sized yet
D. AlvarezMother of the bride · ordered
One bridesmaid unsized with 11 weeks to the wedding. RingUps flagged her in today's follow-ups, with the wedding date and the matching dye lot attached.
Party attachment

The bridesmaids are the revenue you're already standing next to

Move the numbers to your store. Most boutiques capture a fraction of the party sitting on their own sofa.

Average party size5 people
You dress this share40%
Party gown price$320
$640
Party revenue per wedding at that attachment rate
$115,200
A year, across 180 weddings
$28,800
What a 25% lift is worth — one follow-up per unsized bridesmaid
RingUps knows which members of every party still haven't been sized or ordered, and puts them in a follow-up list instead of leaving it to whoever remembers the wedding.
Customer 360

Every consultant walks in knowing her story

Appointments, notes, every gown tried and rejected, what she said about her budget, who came with her, what she has paid, what she still owes, her measurements and her lifetime value with a spend tier — all on one screen, loaded in a single pass rather than seven clicks. Not in the owner's memory: on the record, in front of whoever is working today.

A dated timeline anyone can add to, with the consultant's name and time on every entry — plus automatic entries for bookings, orders, payments and status changes
Seven built-in views on the client book, including a Today tab: everyone who registered, arrived or paid today, on your own calendar day
A wedding countdown that turns red inside 30 days, and a bride carrying purchase history the database itself refuses to delete
Her timeline
Aug 1Instalment paid · $540 · Jess T.
Jul 12First fitting booked · Sep 29, Room B
Jun 30Deposit paid, gown ordered · #A-2291
Jun 2Said yes to the Cascade A-line · tried 6 gowns
May 18Booked online · budget $1,800–2,600 · mother attending
Party lifetime value$4,120
Follow-ups

The undecided bride nobody called back

She tried three gowns, loved one, and left to think. RingUps keeps her on a follow-up list with the style she loved beside her name, and reminds whoever served her — so the call actually happens while she is still deciding.

"Hi Maya — Jess here from Cande. The Cascade A-line you loved is still on the floor in your size, and I've held it until Friday if you'd like a second look." — written by Jess, from her own follow-up list
Consent & contacts

Each person's own number, each person's own consent

Bridesmaids get their own record with their own SMS permission, so reminders reach the person they're about rather than the bride relaying messages for eight people.

After the wedding

Eight people who now know your store

A bridesmaid this year is often a bride in two. The party graph keeps that connection, so when she comes back you already know who she came with the first time.

Why not just keep a spreadsheet of names?

Neither BridalLive nor Bridal Web Solutions models a bridal party as a connected set of roles — they track one contact per order. Everything about how a wedding actually shops, from who pays for what to who still needs sizing, has to live in someone's head. RingUps is built around the fact that a wedding is never a single customer.

vs. BridalLive → How the follow-ups get drafted →

Bring last month's brides to the demo

We'll load them, build the party graph, and show you which parties still have gowns you never sold.

Book a demo See pricing